We were hired by The Indiana Economic Development Corporation to explode their message across the globe. No longer willing to be considered just “Indiana Nice”, they asked that the world see the power and drive and incredible success the state has had in becoming a powerhouse for new and future-focused industries.
Through the course of our campaign, Indiana landed an historic $33+B in new business and a pipeline of interest $100+B deep. The entire project cost less than $5M Including the creative and production for every single medium.
We’ve covered 26 US markets in 18 states and 85 International markets. We followed IEDC leadership around the world with total immersion programs that took our message beyond the screen to mobile billboards, skywriters, town squares, even on the nose of the race cars in key events like the Indy 500 and the Consumer Electronics Show in Las Vegas and race events across the globe. Overall, we landed more than 2.3 Million impressions at an incredible 87% video completion rate! WATCH OUR ANCHOR AD HERE and SEE IT LIVE IN TOKYO HERE
A collection of our favorite pieces